Friday, 18 May 2012

Saville Row, Mumbai


The world wasn't made by men in suits. But a well cut one really helps. And there are no finer suit makers in the world than the tailors of London's Saville Row.

For over a century those seeking out the finest in menswear have traveled to the small street in Mayfair where the craftsmanship of tailoring has reached its zenith.

The attention to detail is staggering. When was the last time your tailor took 35 measurements and asked you back for at least 3 fittings? You really have to see one of these fabric works of art in the flesh to understand the quality of the stitching, button holes and sculpting that goes into each and every suit.

As Saville Row looks to develop its business model into the 21st Century, the Master Tailors of Whitcomb & Shaftesbury have decided to bring their incredible attention to detail and bespoke fittings to India. This means that you can now have the finest suits in the world without having to hop on a plane to London.



Two ranges are offered, the full Saville Row experience where your entire suit is made in England and also a more wallet friendly suit which is stitched together in Chennai by coat-makers that have been through a 3 year training progam in the traditional techniques and expected standards. This isn't the usual cheap labour exercise however as each of the Chennai artisans is an active partner in the business and receive healthcare, education programs for their families and micro-finance loans. Bravo I say chaps!

And in case you were wondering the price of suit perfection, they start at 2,500 Pounds!

Thanks to Augusto Di Giacinto for generously offering his beautiful apartment for the launch and to Manesh Ramakishnan for his eloquent insight into the craftsmanship of Saville Row.

If you want to look like a million dollars, check out: whitcombshaftesbury.com

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